How Matching Sets Took Over Fashion

While on an editorial shoot for her T-shirt brand Liana in 2017, Lili Chemla found herself wishing she had a matching pair of pants to make for a stronger visual. When she started making them soon after, business picked up. There was something about sets, she realised, that was resonating with consumers.

Two years later, she launched “Leset,” a brand centred around that very concept, offering mix-and-match clothes in solid colours. Sales…