How Brands Can Start Making Use of Data

The amount of data available to retailers today can feel like too much of a good thing.

Data is invaluable for making smarter decisions on inventory planning, pricing strategies, marketing, logistics and more. But the torrent of information can also leave companies feeling paralysed trying to work out what to do with it all. Every customer visit to a store or website, every click or interaction, every purchase and return leaves a trail. Social…