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G-Star Raw is going deeper into the technology space with its latest denim launch.
The fashion brand on Tuesday released an AI-designed denim collection that was created with AI app Midjourney. With the app, G-Star Raw created 12 cape-like denim designs and ultimately manufactured one style, which will be displayed at the brand’s Antwerp store.
“Innovation is ingrained in the G-Star DNA,” said Gwenda…
