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1017 Alyx 9SM RTW Spring 2023

1017 Alyx 9SM RTW Spring 2023

The industry has come to terms with storytelling ruling the creative process, so much so that it often forgets the feats and wonders of product design.  

Quite the opposite, Matthew Williams’ fashion proposition has often been straight-forward and mostly about desirable fashion rather than narratives. During a preview, he admitted he rarely focuses on seasonal themes, and spring was no exception.

For his second show on…


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